Donating as a freelancer: sponsorship, the gift deduction and the difference
Written by Ilias Aarrass5 min read · Published on · Last reviewed on 
In short
Sponsorship with a consideration is a business cost; a donation without one is deducted privately, above a threshold of 1% of your threshold income (minimum € 60) and up to 10%.
- A periodic gift recorded in writing for at least five years has no threshold, so it is deductible from the first euro.
- Only gifts to an organisation with recognised public benefit (ANBI) status qualify; you check that status in the tax authority's public register.
- A company still has the corporate income tax gift deduction: at most 50% of profit per year, capped at € 100,000.
- If you pay a donation from your business account, book it as a private withdrawal rather than a cost.
Many entrepreneurs give: to charity, the mosque or church, the local sports club or a fundraiser passing by. The tax treatment hinges on one question: does your business get something visible in return? If yes, it is sponsorship and simply a cost. If no, it is a donation, which for a sole proprietor runs not through the business but through the gift deduction in the private return. Knowing the difference means giving properly and getting out what is in it.
Sponsorship: consideration, so business costs
If advertising or another consideration stands against your contribution, it is ordinary business expense: your logo on the youth team's shirts, an ad in the club magazine, name credit at a local event. Fully deductible from profit, and VAT on the sponsor invoice is deductible where the club charges it. Where the line between advertising and mere goodwill runs is covered in sponsorship and advertising costs. The test is business rationale: if it serves your visibility or network, the cost holds up well. That you also enjoy supporting the club is fiscally irrelevant.
True donations: deducted privately via the gift deduction
Giving without consideration is not a business expense. If paid from the business account, book it as a private withdrawal. The deduction runs through your income tax return: donations to recognised public benefit organisations (ANBIs), including most charities, mosques and churches, are deductible insofar as they exceed a threshold of 1% of your threshold income (minimum € 60), up to a ceiling of 10% of that same income. A periodic gift, recorded in writing for at least five years, has no threshold; that makes structural giving to your regular cause considerably more attractive.
Worked example: € 1,200 of donations at € 50,000 income
- Threshold: 1% of € 50,000
- € 500
- Deductible as ordinary donation
- € 700
- Same amount as a periodic gift (5-year commitment)
- € 1,200 deductible
- Tax benefit at around 37%
- € 259 versus € 444
Result: Anyone giving to the same cause yearly nearly doubles the benefit of exactly the same generosity with a periodic gift agreement
Keeping it tidy
A few practical rules prevent hassle:
- Check the cause's ANBI status in the tax authority's public register; without it there is no deduction.
- Keep payment proof and, for periodic gifts, the written agreement; most causes have a standard form.
- Giving goods or time? Sponsored goods with consideration are costs, as are business gifts within the limits that apply to them; volunteering is not deductible, though waiving a volunteer allowance can count as a gift under conditions.
- Collections without an ANBI, like a fundraiser for a neighbour, are warm-hearted but simply not deductible.
Frequently asked questions
Can I still deduct a donation as business cost without consideration?
Not in a sole proprietorship; the gift deduction is the designated route. Alternatively ask the cause for a modest consideration, like a name credit: that makes it sponsorship and thus a cost. A company still has the corporate income tax gift deduction: at most 50% of profit per year, capped at € 100,000. The abolition announced for 2025 did not go ahead.
Does zakat or a fixed monthly donation count as a periodic gift?
Only if paid to an ANBI and recorded in writing for at least five years in equal amounts. A loose yearly or monthly transfer without an agreement remains an ordinary gift with a threshold. Many mosques and charities gladly cooperate with such an arrangement.
I donate via a crowdfunding platform. Is that deductible?
The recipient decides, not the platform: money going to an ANBI qualifies for the normal deduction; money to an individual or non-ANBI project does not. Platforms usually state whether a campaign runs through a recognised institution.
Is there VAT on sponsorship?
If the club or foundation is VAT-registered it charges VAT on the sponsor invoice, which you deduct as input tax. Many small associations are exempt or under the small business scheme and invoice without VAT; nothing to deduct then, but nothing missed either.
Sources
- Gift deduction: threshold and maximum for 2026Belastingdienst · belastingdienst.nl
- Deductible gifts in corporate income taxBelastingdienst · belastingdienst.nl
Sources checked on
This article provides general information based on the rules known for 2026 and does not replace personal tax advice. For your specific situation, we're happy to take a look with you.
