Donating as a freelancer: sponsorship, the gift deduction and the difference
Written by Ilias Aarrass5 min read · Last reviewed on 
Written by Ilias Aarrass5 min read · Last reviewed on 
Many entrepreneurs give: to charity, the mosque or church, the local sports club or a fundraiser passing by. The tax treatment hinges on one question: does your business get something visible in return? If yes, it is sponsorship and simply a cost. If no, it is a donation, which for a sole proprietor runs not through the business but through the gift deduction in the private return. Knowing the difference means giving properly and getting out what is in it.
If advertising or another consideration stands against your contribution, it is ordinary business expense: your logo on the youth team's shirts, an ad in the club magazine, name credit at a local event. Fully deductible from profit, and VAT on the sponsor invoice is deductible where the club charges it. The test is business rationale: if it serves your visibility or network, the cost holds up well. That you also enjoy supporting the club is fiscally irrelevant.
Giving without consideration is not a business expense. If paid from the business account, book it as a private withdrawal. The deduction runs through your income tax return: donations to recognised public benefit organisations (ANBIs), including most charities, mosques and churches, are deductible insofar as they exceed a threshold of 1% of your aggregate income (minimum € 60), up to a 10% ceiling. A periodic gift, recorded in writing for at least five years, has no threshold; that makes structural giving to your regular cause considerably more attractive.
Result: Anyone giving to the same cause yearly nearly doubles the benefit of exactly the same generosity with a periodic gift agreement
A few practical rules prevent hassle:
Not in a sole proprietorship; the gift deduction is the designated route. Alternatively ask the cause for a modest consideration, like a name credit: that makes it sponsorship and thus a cost. Companies had a separate regime, also since tightened; consult your adviser there.
Only if paid to an ANBI and recorded in writing for at least five years in equal amounts. A loose yearly or monthly transfer without an agreement remains an ordinary gift with a threshold. Many mosques and charities gladly cooperate with such an arrangement.
The recipient decides, not the platform: money going to an ANBI qualifies for the normal deduction; money to an individual or non-ANBI project does not. Platforms usually state whether a campaign runs through a recognised institution.
If the club or foundation is VAT-registered it charges VAT on the sponsor invoice, which you deduct as input tax. Many small associations are exempt or under the KOR and invoice without VAT; nothing to deduct then, but nothing missed either.
This article provides general information based on the rules known for 2026 and does not replace personal tax advice. For your specific situation, we're happy to take a look with you.

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